PG Gillette Merger - 2809 Words

Pamp;G-Gillette Introduction On January 28th 2005 Pamp;G agreed to buy Gillette for $57bn ( £30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products, a marriage of the best in their respective industries. The merger of the two companies created â€Å"the world’s largest consumer products conglomerate.† Gillette was a leader in its category of razors and batteries, merging with Pamp;G provided it access to Pamp;G’s technology and marketing skills. Pamp;G added Gillette razors , Right Guard deodorant and Duracell batteries to its more than 300 consumer brands, including Ivory Soap, Head and Shoulders shampoo, Pringles, Crest toothpaste and Bounty paper towels. Company Background Pamp;G†¦show more content†¦This acquisition helped Pamp;G to add new products into its product line that included brands such as Gillette razors, Duracell, Braun, and Oral-B. The European Union and the Federal Trade Commission approved the acquisition, with conditions to a spinoff of certain overlapping brands. Pamp;G agreed to sell its Spin Brush battery-operated electric toothbrush business to Church amp; Dwight. Pamp;G also divested Rembrandt a Gillette s oral-care toothpaste line. Official merger took place on October 1, 2005. The deodorant brands Right Guard, Soft amp; Dri, and Dry Idea and Liquid Paper, and Gillette s stationery division, Paper Mate was sold to Dial Corporation and Newell Rubbermaid respectively. In 2008, Pamp;G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray. Gillette Gillette, originally founded as American Safety Razor Company, is a world leader in men grooming products as well as of women. It was founded by King Gillette who in 1895 came up with the idea of disposable razor after being frustrated by dulled old razors that required professional honing. He envisioned an inexpensive razor blade combination where blade can be clamped on the razor and once getting dulled can be replaced. After six years of innovation and engineering finally in 1901 after joining hands with a MIT machinist, William Nickerson, American Safety Razor Corp was born. In 1903 company was renamed as Gillette.Show MoreRelatedProcter Gamble Vs. Gillette Essay1672 Words   |  7 PagesProctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. 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What does a 9-cell industry attractiveness/ business strength matrix displaying Adidas’ business units lookRead MoreEssay about Coursecase1393 Words   |  6 Pages11, 2011 Table of Content Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 PG Strategy †¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 PG and Federated Department quarterly sales trends. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 PG’s business scope †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 PGs sales and expenses uncertainties forecast. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦. 5/6 How an Enterprise System helps a globally dispersed company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.†¦.. 6 Gillette different cultural norms†¦how could differences in two organizations’ budgetingRead MoreGillette Case Study1662 Words   |  7 PagesExecutive Summary Gillette is a world known multinational company in shaving products market and holds more than 70% market share (Hartline 2007) in this segment. Since its very inception in 1901, Gillette has always been envied for delivering the finest shaving care products both for men and women. Besides, it has also diversified its product lines extending it to toothbrushes, toiletries, stationeries, cosmetics and other household appliances. Originated in Boston, Gillette has been dominating